Banque de luxembourg Branding

Established in Luxembourg since the 1920s, Banque de Luxembourg is one of Luxembourg’s largest private banks. Working with individuals, and families in business helping them build, manage their assets. With specific expertise in investment funds and services for asset management professionals.

Strategy

To use the banks commissioned architecture and culture activities as a point of differentiation. Bank employes international designers to fashion an image of quality and high aesthetic. Using their buildings for exhibitions, musical recitals and to house an eclectic mix of contemporary art.

Marketing material uses the banks architecture, and cultural cues for imagery and means of conveying the banks values.

Outcome

Clear differentiation in a crowded banking market. Better environment for clients and staff. Increase in clients and staff retention.

Testimonial

“It is true that I tend to be an admirer of English commercial design, which I think is sharper and more advanced than that which is currently being produced in Europe. A2’s work really reflects this”

Philippe Depoorter, Director Banque de Luxembourg

Brand strategy
Brand architecture
Visual identity
Identity
Subsidiary identities
Stationery
Annual report
Sales and marketing material