Established in Luxembourg since the 1920s, Banque de Luxembourg is one of Luxembourg’s largest private banks. Working with individuals, and families in business helping them build, manage their assets. With specific expertise in investment funds and services for asset management professionals.
Create a set of images that suggest growth and conform to the brand strategy of imagery using the codes of culture.
A series of graphic flower photographs are commissioned and then treated as monochrome images to work as a set each representing a different service. The result a coherent and visually attractive set of brochures that reinforce the brand identity and suggest growth, a key value for financial products.