Castleton Signs

One of the leading and longest established sign and graphics companies in the UK.

Strategy

Castleton Signs identity, and marketing material was outdated. They lacked credibility finding it difficult to win larger contracts, they were perceived as a small generalist sign company.

Outcome

To reposition Castleton Signs, changing there identity, creating a strong visual identity that would appeal to the designers who would commission the implementation of large signage projects. The common link between the graphic designer specifier and the sign manufacture was typography. We created a visual identity around type used in Castleton’s signage projects.

The design and typographic aesthetic immediately appealed to the design community this gave Castleton credibility and led to substantial change in the size of project being won. Within 12 months turnover had doubled and clients now include major multinationals.

Testimonial

“Our image is completely changed as are our sales figures. The results speak for themselves, without Andrew we wouldn’t have been able to do it.”

Robert Winterborn Managing Director

Applications

Brand strategy
Visual identity
Identity
Website
Stationery
Signage
Van livery
Practice brochure