Ernst & Young is a global integrated professional services organisation offering assurance, tax, transaction and other advisory services.
Ernst & Young’s image was becoming diluted through lack of brand guidelines or any overall brand image. Create a visual identity for Ernst & Young France to enable the firm to clearly differentiate itself from its competitors, to create a strong and consistent image across all marketing material. To engender confidence in potential clients, clients and staff.
The firm’s practice of working with the client to solve a problem was developed, images appeared as pairs illustrating a problem and solution. The cryptic nature of the images mirrored their reputation for solving complex problems. The visually arresting and strong colour theme made the material instantly recognisable over that of competitors.
“Andrew has worked on a number of projects with me in Paris during the design and implementation of our new brand identity. He clearly understood the brief and delivered strategic and creative solutions helping us to effectively launch a new brand image for E&Y France. I would recommended using Andrew to help with brand development.”
Patrick Flochel Partner E&Y, French practices marketing & communications