Verasis

Verasis produce proprietary State-of-the-art software for corporate and financial institutions

Strategy

Creation of naming and product naming, identity, visual identity and website. Identify key values create compelling imagery that both illustrates the value and creates a strong visual point of differentiation.

Outcome

The website style was based on a series images by illustrator Aude Van Ryn. Key words, such as Clarity, Consistency, Simplicity, and Efficacy were illustrated, putting the benefits of the software to the fore in an easily understood manner.

Testimonial

“Andrew was instrumental in the development of our striking corporate brand and has always been the first person to call when we were looking to re-invigorate our website or create new marketing collateral. He can always be trusted to tell us like it is, and work with us to get the best results.”

John Tuite Director at Verasis Risk

Applications

Brand strategy
Website
Brand architecture
Naming
Identity
Visual identity
Stationery