Banque General de Luxembourg, BNP Paribas

Private bank with an international team of wealth managers who offer their experience in wealth planning, organisation and transmission.

Strategy

To articulate the banks bespoke investment banking services, illustrating how they can help a client can see their assets grow from generation to generation.

Create a brand and visual identity that accurately represents the businesses target market, housing associations and that espouses there values of inclusive collaborative caring team work.

Outcome

The metaphor of a topiaried yew garden was used to represent planned long term inter generational growth. The international acclaimed illustrator George Hardie was commissioned to create a series of garden illustrations representing key messages of personal, professional, performance and permanence.

The strikingly imagery for the banking sector helped increase client perception of the banks service and products resulting in an increase of sales to existing and new clients.