About | Andrew Pengilly

Andrew has spent 30 years in corporate design and has held senior management positions with leading international consultancies. These include Pentagram in London and Carre Noir in Paris.

During this time he has won many national and international awards working for prestigious clients such as L’Oreal, TAG Heuer, Ernst & Young, and Banque de Luxembourg. He has also served as a judge at the annual D&AD awards.

For the past 15 years he has run his own successful consultancy, A2 Design, which is located in a delightful studio setting on Eel Pie Island in the River Thames at Twickenham. Last year he launched Format Editions, a design and production off-shoot that specialises in producing high-quality, limited-edition books for artists and other creative professionals.

Andrew is also a professional photographer specialising in the architectural sector. He works for clients such as architects, quantity surveyors and commercial builders. But he also explores his own personal interest in nineteenth-century painters and how their observations of light can inform modern-day photography.

In providing his consultancy service, Andrew draws on the strategic knowledge, experience and creative skills he has accumulated over his career, with particular focus on branding, book design and photography.

Andrew has spent 30 years in corporate design and has held senior management positions with leading international consultancies. These include Pentagram in London and Carre Noir in Paris.

For the past 15 years he has run his own successful design consultancy, A2 Design, which is located in a delightful studio setting on Eel Pie Island in the River Thames at Twickenham. Last year he launched Format Editions, a design and production off-shoot that specialises in producing high-quality, limited-edition books for artists and other creative professionals. Andrew is also a professional photographer

specialising in the architectural sector. He works for clients such as architects, quantity surveyors and commercial builders. But he also explores his own personal interest in nineteenth-century painters and how their observations of light can inform modern-day photography.

For over 30 years Andrew Pengilly has been helping large and small businesses grow and prosper by creating and optimising highly-effective branding programmes.

In many cases this has involved refreshing existing brands to keep pace with current market trends and developments within the company itself.

This knowledge and experience enables him to guide and mentor each client through the branding process. This is of particular value to clients who are less familiar with or confident about this process and what it might entail. The primary focus always is to increase sales for the company by elevating its image, visibility and standing in the marketplace.

Andrew provides the vision of how the brand could realistically be

enhanced and repositioned and the most expedient means of achieving this. He takes into account the current market profile and explores core values, strengths and commercial opportunities. Once distilled and articulated these form the strategic positioning for the business and provide the platform for the eventual brand identity, imagery and messaging.

Andrew has an impressive track record in both creating and implementing highly effective rebranding programmes. By successfully refocusing the positioning, imagery and messaging of brands, he has enabled

companies to project a more visible, engaging and credible profile in the marketplace.

This has invariably enabled them to compete in new, larger or more lucrative market sectors. In many instances Andrew’s input and guidance has prompted clients to fundamentally change their own business models.

For over 30 years Andrew Pengilly has been helping large and small businesses grow and prosper by creating and optimising highly-effective branding programmes.

In many cases this has involved refreshing existing brands to keep pace with current market trends and developments within the company itself.

Andrew provides the vision of how the brand could realistically be enhanced and repositioned and the most expedient means of achieving this. He takes into account the current market profile and explores core values, strengths and commercial opportunities. Once distilled and articulated these form the strategic positioning for the business and provide the platform for the eventual brand identity, imagery and messaging.

Andrew has always had a personal passion for design that embraces the printed form as its natural manifestation. He has an extensive knowledge and understanding of design as it relates to the print medium.

This extends to the very latest advances in print technology, which now make it commercially viable to produce high-quality books and publications in small quantities.

So when studying for an MA in photography, it was only natural that he would choose this medium to present and showcase his coursework. His first project submission was in bound book format. It was a photographic essay, the subject of which was the house in Twickenham designed and lived in by landscape painter J M W Turner 200 years ago.

This book, ‘Turner’s House’, was not only highly acclaimed by the

university faculty, it also generated interest within the university and from other artists who recognised the appeal of high-quality bespoke publications which could be produced as limited editions.

Consequently, ‘Turner’s House’ became the template for Andrew’s new publishing venture, Format Editions. This provides a bespoke book design and production service for photographers, galleries and other creative professionals who wish to showcase their work in book form, but in limited quantities.

In the past two years, Format Editions has produced twelve books. One of these, ‘The Meteorite

Hunter’, was short listed for the prestigious Paris Photo Book Awards. The judge, Lesley Martin, drew special attention to the high quality of the production, describing it as: “Lush, bordering on the indulgent, layering images, printed on tracing paper to beautiful and ethereal effect”.

The success of this new venture is a result of Andrew’s ability to apply his traditional design skills to new technologies and processes to create and produce short-run bespoke books, which are of exceptionally high quality yet commercially viable too.

This extends to the very latest advances in print technology, which now make it commercially viable to produce high-quality books and publications in small quantities.

This book, ‘Turner’s House’, was not only highly acclaimed by the university faculty, it also generated interest within the university and from other artists who recognised the appeal of high-quality bespoke publications which could be produced as limited editions.

Photography has always been a key element of Andrew’s graphic design work. In fact it was the catalyst that would lead to his working in the design industry.

While at the then Brighton Polytechnic, his projects were primarily photography-led and he went on to win the national Kodak Photography Award. The judging committee for this included eminent photographer Brian Duffy and designer Alan Fletcher, founder of Pentagram, one of the UK’s leading design consultancies.

This resulted in Andrew being employed at Pentagram as Alan Fletcher’s assistant. But as he progressed in his career in graphic design it meant photography for its own sake had to take a back seat.

In 2013, Andrew decided to bring photography back into the

mainstream of his interests and services and he returned to the now Brighton University where he gained an MA with Distinction in Photography.

Today, his photography practice is divided between commercial projects, primarily in the architectural sector, and his personal interest in nineteenth-century painters and how their observations of light can inform modern-day photography.

But both areas are interrelated in that these observations influence Andrew’s approach to his architectural photography as he seeks to explore a narrative,

developing a sense of a building’s representation and its context to a place by creating images that describe both the building and the place.

Andrew’s work has been selected for Source Magazine by Photography Critic Daniel F. Herrmann, who is also Eisler Curator and Head of Curatorial Studies at Whitechapel Gallery.

Photography has always been a key element of Andrew’s graphic design work. In fact it was the catalyst that would lead to his working in the design industry.

While at the then Brighton Polytechnic, his coursework was primarily photography led and went on to win the national Kodak Award. The judging committee for this included eminent photographer Brian Duffy and designer Alan Fletcher, founder of Pentagram, one of the UK’s leading design consultancies.

This resulted in him being invited to join Pentagram as Alan Fletcher’s assistant. But as he progressed in his career in graphic design it meant photography for its own sake had to take a back seat.

In 2013, Andrew decided to bring photography back into the mainstream of his interests and services and he returned to the now Brighton University where he gained an MA with Distinction in Photography.

Today, his photography practice is divided between commercial projects, primarily in the architectural sector, and his personal interest in nineteenth- century painters and how their observations of light can inform modern- day photography.

But both areas are interrelated in that these observations influence Andrew’s approach to his architectural photography as he seeks to explore a narrative, developing a sense of a building’s representation and its context to a place by creating images that describe both the building and the place.

Andrew’s work has been selected for Source Magazine by Photography Critic Daniel F. Herrmann, who is also Eisler Curator and Head of Curatorial Studies at Whitechapel Gallery.