Armfield Construction

Armfield Construction is a building and contracting company with a portfolio of major clients and projects across the public and private sectors.

Strategy

Create a strong brand and visual identity that differentiates Armfield form its competitors while promoting its capabilities in its key markets.

To establish Armfield credibility, to enable it to be selected on to valuable frameworks and increase the size and value of projects won.

Outcome

Distinct image that differentiates Armfield Construction from their competitors was achieved using a series of illustrations representing the key areas of business education, health, residential and commercial. Collectively this presents a townscape of Armfield Construction building tomorrows environment today.

In the first year the new brand achieved its marketing objectives of wining approval to a major framework and doubling the value value of project wins from 2 to 4.5 million.

Testimonial

“Andrew helped me in rebranding the company from start to finish. His advice has been invaluable, and his creative approach to producing marketing material, and website design has resulted in a total transformation of our brand image, and how we are perceived by our clients.”

Brendan Carter Managing Director

Applications

Brand strategy
Visual identity
Identity
Stationery
Website
Corporate brochure
Case study photography