Banque de luxembourg Funds Research Asset Management

Established in Luxembourg since the 1920s, Banque de Luxembourg is one of Luxembourg’s largest private banks. Working with individuals, and families in business helping them build, manage their assets. With specific expertise in investment funds and services for asset management professionals.

Strategy

Establish the banks funds research department as a commercial activity.

Funds Research Asset Management involves the study of data and graphs, the topography of the name becomes a graph. Typography and graphs becomes the visual identity for marketing material.

Outcome

Clear sub branded architecture and visibility for BLFRAM. Increased visibility of service and sales.