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Ormiston Wire

Ormiston are a family-run business who have been manufacturing and supplying wire for over 200 years.


A myriad of design styles and identities had left Ormiston Wire’s visual identity rather muddled. With the incorporation of Midland Wire Cordage, we were asked to rebrand the firms into a single identity.

Ormiston Wire was seen as a general wire products provider. Our strategy was to reposition them as specialist suppliers of wire and wire solutions to sectors, such as marine, surgical, nuclear, military, and the arts.


The new branding successfully incorporated the enlarged business, repositioning the company as a specialist wire manufacturer and supplier. This resulted in sales growth and increased margins from the supply of bespoke wire solutions.


“Andrew has undertaken a number of projects for my clients over a number of years and has always delivered  very creative and appropriate solutions. He quickly gets to grips with the real business issues and very effectively presents solutions that address these issues precisely. He always delivers on time and within budget.”

James Duguid, Design Associate – Design Council’s Design Leadership Programme


Brand strategy
Product brochures
Document templates