Founded in 1974, GSCP is a firm of attorneys specialising in trade mark law. It also handles copyright and design issues, as well as assignments, licenses and domain names.
To create a more contemporary brand identity, establish and articulate the firms strengths and values, to create a point of differentiation.
The company name is changed from a list of partners to a simpler two name form form. Creation of a strong brand identity using photography linked to key messages, applied to stationery, brochure and website. The creation of a brand image that distinguishes Grant Spencer from its competitors.